Step One:
UNDERSTANDING THE BUSINESS PROCESS TO DEVELOP A VIRAL MARKETING & SOCIAL MEDIA PLAN |
| How DSC and MACG can assist you? |  Schooled in traditional principles of marketing, public relations, media relations, business management and promotion and fueled by recent experience in social media marketing are backed by a degree from the University of Wisconsin-Madison. Domenica Schiro, Marketer
Experienced communications executive and award-winning advertising industry leader. |
 Schedule an assessment meeting to begin the planning and initial set up. |
| Create an action plan |
| Review current social networks in use and recommend beneficial changes, if needed. Realistic goals are set based on your customer demographics. |
| Create on-line marketing materials |
| A customized blog is designed to tie into the viral marketing program. Incorporate the blog into your Web site. Visitors see snippets of the most recent blog post. A blog is critical to the success of the marketing campaign. |
| Integrate social media networks being used within the Web site for easy profile viewing. This is a very powerful tool for a quick view and customer relationship building. |
| What is a non-paid hosting service? |
| Create a business page on Facebook (FB) provides a business presence to FB’s over 250 million users. | Domenica Schiro Consulting Inc is poised to help in a cost efficient way. No hype. Straight ahead planning and execution coupled with ongoing communication about results. Schiro offers extensive experience in strategic leadership and management of various marketing functions including the development of internal and external communications plans, issues and crisis management plans, and social responsibility programs. Her focus on corporate communications, external/internal communications and sales and marketing communications management has earned her a solid reputation as a “doer” and numerous awards for her clients. 
Viral Marketing Program Investment
Initial plan development starts at $350 per month with a 3 month minimum. On-going maintenance rates are based on complexity of the marketing plan and length of the commitment. A 10% discount is given for annual renewals to Madison Area City Guide Gold clients that purchase a Viral Marketing program. |
| Create a Twitter page to enhance social marketing efforts. An easy tool to send messages in real-time and encourage customer relationships. |
| Execution of the viral marketing program |
| Our goal is to help companies expose and enhance their brand, product or service online beyond bricks and mortar. |
| Research and leverage social network sites to find over 1,000 potential clients using your geographic, demographic and occupation information. We initiate interaction with prospective customers. |
| Set up proper rotations of news/items of interest related to your industry to trigger call and response. |
| Build up and promote your business page on Facebook; integrating it on your Web site. |
| Search Twitter for 100 targeted followers; connect Facebook to your Twitter account. Facebook Fan Page & Twitter followers continue to grow as we continue to execute the viral marketing plan for your business. |
| Review, Adjust and Repeat: Communication |
| Monthly, we discuss the results of the plan as it develops. Open communication is one key to success. Joint reviews allow us to track and adjust the plan accordingly. Social media and viral marketing does not mean abandoning traditional marketing approaches. We advocate an integration of one with the other. The whole becomes greater than the sum of its parts. As social media, viral marketing and online revenue development converge; a company, organization or association needs to be involved to maximize their assets. |
Let Domenica Schiro Consulting Inc (DSC) and Madison Area City Guides (MACG) introduce your business to this fast paced, exciting world of viral marketing and social media. Contact Domenica: 920-889-2273
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